Keep It Tropical Brewing™ – because no great story ever started eating a salad.

He is a wise man who invented beer.
– Plato

Beer is proof that God loves us and wants us to be happy.
– Benjamin Franklin

I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer.
– Abraham Lincoln

Well ya see, Norm, it’s like this… A herd of buffalo can only move as fast as the slowest buffalo. And when the herd is hunted, it is the slowest and weakest ones at the back that are killed first. This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members. In much the same way, the human brain can only operate as fast as the slowest brain cells. Excessive intake of alcohol, as we know, kills brain cells. But naturally, it attacks the slowest and weakest brain cells first. In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more efficient machine. That’s why you always feel smarter after a few beers.
– Cliff Clavin, of Cheers

Brewing Insight:

There’s only a small part of the hops, certain alpha acids and polyphenols, certain oil constituents, that we want in the been. For centuries, hops have been harvested at the wrong time. They’re usually harvested when they look most beautiful — everybody assumed that was the peak of their brewing value. I select every batch of hops for Sam Adams, and I was noticing that the ones that scored high on visuals didn’t score as high on aromatics. It turns out that the aromatics and the oils that you really want continue to mature while the physical appearance degrades.
– Jim Koch, Founder of Boston Beer Company and Craft Beer Pioneer